Plus Sized/Body Positive Brands That Will Add To Your Sparkle
By Sola Onitiri
Photo by Zelie For She
Fashion without inclusivity is not fashionable. Full stop, signed sealed delivered, I’m yours. Over the last decade we’ve seen the fashion industry grow, thanks to models, designers, and brands that declared enough is enough. And in that spirit of defiance of the white heterosexual skinny norm, they started creating clothes for people of all sizes, shapes, genders and races.
Before, plus sized “collections” were delegated to unkempt sections of department stores. The clothes were expensive and rarely fashionable with little to no variety. These collections screamed, “Hide your body” and “Be ashamed.” Today, curvy big girls can flaunt their beautiful bodies in crop tops, palazzos, mini skirts and more. Below is a list of six designers and brands that encompass this new wave of fashion innovation. They champion the cause of making fashion for everyone. Period. As usual, if you like something, click something.
About: Premme was founded by plus size industry leaders Gabi Gregg and Nicolette Mason, who have been breaking rules and pushing boundaries for nearly a decade. With their backgrounds as fashion editors at InStyle and Marie Claire, design consultants and two of the first style bloggers they decided it was finally time to team up and address the wide open gaps in the market, realizing the only way they could truly actualize their vision was by doing it themselves.
Why it sparkles: Great design and even better execution. This line pushes the boundaries and answers the age old dumb ass question of “What plus sized girls should really wear”
About: Style for all. Ready-to-wear fashion from contemporary designers you love, in sizes 10 to 28 and expanding with each new brand they bring on. Also they have free shipping & returns.
Why it sparkles: If you’re more of a name brand person then CoEdition is for you sis because they have designers like Two Birds and Rachel Roy. They have the boss babe selection of the century.
About: Zelie for She is a plus size designer brand with bohemian , travel inspired, trend setting fashions. Designed and made in Los Angeles California by designer Elann Zelie , these one of a kind designs are made with with love. All designs are made in a limited run, making these designs that much more special!
Why it sparkles: Shopping local has never been so easy. And even if Los Angeles is not your local, the fact that these stunning detailed pieces are made in the US by a woman is enough for me.
About: JIBRI is dedicated to creating garments for the fashion conscious curvy woman. Jasmine Elder is an American fashion designer and the creator of the plus size contemporary women’s label, JIBRI. JIBRI caters to sizes (10-28).
Why it sparkles: JIBRI is where you shop for one of a kind pieces. If you’re ready to take your wardrobe to the next level, look no further.
About: Eloquii believes in the transformational power of fashion and seek to unlock it one customer at a time. Together they are sparking a fashion revolution that is changing the way women shop—and the fashion industry at large. Because they know fashion doesn't stop at size 12.
Why it sparkles: Eloquii gives you SO many fantastic options for every kind of fashion enthusiasts. Going for boho or business chic or punk? Eloquii has got you dressed and covered.
SAVAGE X FENTY
About: If you don’t know about Savage x Fenty you’ve probably been living under a rock. Inspired to create a line of intimates that complements a variety of shades and shapes, Savage X Fenty celebrate fearlessness, confidence, and inclusivity.
Why it sparkles: Even if Victoria Secret’s wasn’t already canceled with a capital ‘C’ for fat-shame-y and trans-phobic comments, Savage x Fenty would still hold the crown for incredible bras, unies, and bras. Because let’s be honest, it’s Rihanna’s world and we’re just living in it.